Magazine front cover analysis

This is an empire magazine which is used to promote my latest movie Ashburn College: A Life. I have chosen the formatting for the famous film magazine, Empire to feature my film. I choose Empire because it's a very popular magazine and it works on promoting a range of movies, whereas with Sight and Sound, they are known to promote more independent films and do not tend to focus on blockbusters and films from mainstream production companies. Also Empire does attract a range of audiences from young kids to adults, but other magazines like sight and sound appeal to a more older right winged audience. 

I used quite a plain and minimalist style to match the low budget non-edited feel of the mockumentary. I tried to make this style similar to the poster and the teaser trailer because I wanted to create a recognisable brand. For example, I wanted the school setting to be enough for people to recognise the film without having to use the title. I took inspiration for this marketing strategy from Danny Boyle's 1996 independent film, Trainspotting. Trainspotting uses a specific orange font so that it is recognisable. Which has helped spread it's popularity. This is similar to the poster because we see the main character standing near a whiteboard. This is also a technique which allows us to include text as a natural part of the film.  Both the poster and the cover focus on the protagonist, Mr Garrett, because we wanted use him as the focus of the campaign and to make him recognisable.  This is why we included the text in the black circle.